Apple trails Samsung as global smartphone shipments hit a 13-year low

While global smartphone shipments fell to their lowest quarterly level since Q3 2012, Apple and Samsung both managed to capture well over a fifth of the market.


Though it remains to be seen whether the iPhone 18 Pro will be as big of a success as Apple hopes, the company is seemingly moving in the right direction In its Q3 2026 financial report, Apple revealed that iPhone revenue rose to $54.25 billion, up 21.7% from $44.58 billion in Q3 2025.

Now, a report from Counterpoint Research has put this success into perspective. It offers a good idea of how iPhone 17 and iPhone 18 Pro shipments factored into the global smartphone market as a whole throughout Q3 2026.


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